{"id":40736,"date":"2024-12-12T08:35:00","date_gmt":"2024-12-12T13:35:00","guid":{"rendered":"https:\/\/oceana.org\/?p=40736"},"modified":"2024-12-13T09:12:27","modified_gmt":"2024-12-13T14:12:27","slug":"amazon-ditches-plastic-air-pillows-in-north-america","status":"publish","type":"post","link":"https:\/\/oceana.org\/blog\/amazon-ditches-plastic-air-pillows-in-north-america\/","title":{"rendered":"Amazon Ditches Plastic Air Pillows in North America"},"content":{"rendered":"\n

In a major victory for Oceana and the oceans, the world\u2019s largest e-commerce company moves away from plastic packaging<\/em><\/h2>\n\n\n\n

For years, Amazon delivered packages with a side of plastic waste. At the company\u2019s fulfillment centers, plastic pillows were filled with air to cushion purchases in cardboard boxes. Those packages were then shipped to the company\u2019s huge customer base \u2014 a reported 180 million Americans are currently Amazon Prime members.<\/p>\n\n\n

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\u00a9 Shutterstock\/Krolya25 18<\/figcaption><\/figure><\/div>\n\n\n

Air pillows are made from flexible plastic film, a type of plastic not accepted, as Amazon itself has noted, by most municipal curbside recycling programs in the United States. Instead, when plastic film is thrown away, it often ends up in landfills or in the environment, including the oceans, where it can injure and kill marine life. In studies of 80 marine species that died after ingesting a variety of plastic debris, flexible plastic proved to be the deadliest kind.<\/p>\n\n\n\n

Oceana and its allies have been campaigning for four years to get Amazon to reduce plastic packaging, including air pillows, and in June, the company took action. Amazon announced that, for packages delivered in the United States, Canada, and Mexico, it had replaced 95% of its plastic air pillows with filler made entirely from recycled paper. Amazon said it would phase out the remaining 5% of air pillows by the end of 2024 and also committed to an even broader \u201cmulti-year effort to remove plastic delivery packaging from North America fulfillment centers.\u201d<\/p>\n\n\n\n

Amazon\u2019s move away from plastic air pillows in North America follows the company phasing out plastic air pillows in Australia, and nearly all single-use plastic packaging (including air pillows) in India and throughout Europe.<\/p>\n\n\n\n

Matt Littlejohn, Oceana\u2019s Senior Vice President of Strategic Initiatives, says that according to the company\u2019s most recent sustainability report, the U.S. and Canada accounted for more than 94% of Amazon\u2019s global plastic packaging use in 2023. And \u201cprotective\u201d packaging, including air pillows, accounted for about a third of all e-commerce plastic packaging used in 2022.<\/p>\n\n\n\n

Amazon announced that its decision meant it was eliminating a total of 15 billion air pillows annually. \u201cThat\u2019s great news for the oceans,\u201d Littlejohn adds. \u201cAn enormous amount of plastic, a type that is especially devastating to marine life, will be replaced.\u201d<\/p>\n\n\n\n

Exposing Amazon\u2019s plastic problem<\/strong><\/h2>\n\n\n\n

Oceana launched its campaign in 2020, just after the onset of the COVID-19 pandemic. Amazon sales and orders were growing exponentially as customers flocked online to shop. \u201cWe knew this plastic was a problem for the oceans and felt like Amazon was a company that could fix it,\u201d Littlejohn says.<\/p>\n\n\n\n

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Since 2020, Oceana has released reports estimating Amazon\u2019s plastic packaging footprint. \u00a9 Oceana\/Addison Bauer<\/figcaption><\/figure>\n\n\n\n
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Plastic film, a thin, flexible type of plastic, is one of the deadliest types of plastic to marine life. \u00a9 Oceana\/Enrique Talledo<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

At first, Oceana appealed directly to Amazon\u2019s customers, urging them to ask the company for a plastic-free packaging option at checkout. A petition, led by Oceana supporter Nicole Delma, garnered over 780,000 signatures.<\/p>\n\n\n\n

Because Amazon\u2019s sustainability reports did not disclose information about its plastic packaging use, Oceana took a different tactic and began to estimate the company\u2019s plastic footprint, calculating how much of that plastic was potentially polluting the world\u2019s waterways and seas.<\/p>\n\n\n\n

Oceana\u2019s first report about the company\u2019s plastic packaging footprint was released in December 2020 and relied on a mix of peer-reviewed research and e-commerce packaging data to estimate the amount of plastic packaging that Amazon used in a year, as well as the share of waste that was likely to become marine plastic pollution and the impact of plastic on marine life. The report also called on the company to use its well-known innovative capabilities to move away from plastic packaging.<\/p>\n\n\n\n

The first report estimated that up to 22.4 million pounds of Amazon\u2019s plastic packaging polluted the world\u2019s freshwater and marine ecosystems in 2019 \u2014 the equivalent of dumping a delivery van\u2019s worth of plastic into the world\u2019s waterways and oceans every 70 minutes. When national media outlets started covering Oceana\u2019s report, Amazon disputed the estimate but refused to release data backing its claim. Oceana noted Amazon\u2019s statement about the estimate and called for the company to make its own data publicly available (and offered to use that data in future reports).<\/p>\n\n\n\n

Dr. Dana Miller, Oceana\u2019s Director of Strategic Initiatives, says, \u201cWe used science and the best available information for our reports and shared our estimates with the company. The company\u2019s public response to the report and refusal to share its own numbers was key because it ultimately drove more media coverage and raised the question \u2014 why was Amazon refusing to be transparent about its plastic use?\u201d<\/p>\n\n\n\n

A winning strategy<\/strong><\/h2>\n\n\n\n

Oceana\u2019s campaign hit an early milestone in November 2021 when Amazon announced it would replace single-use plastic packaging with paper and cardboard in Germany, one of the company\u2019s largest markets. In addition to pressuring company executives to make these kinds of changes around the world, Oceana began directly connecting with Amazon investors and employees, many of whom were also company shareholders, and called on them to push the company to commit to plastic reductions.<\/p>\n\n\n

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Outside of Amazon\u2019s headquarters in Seattle, Washington, Oceana put Amazon\u2019s \u2018plastic problem\u2019 on full display, creating mobile billboards, yard signs, chalk graffiti, and street posters. \u00a9 Oceana<\/figcaption><\/figure>\n\n\n\n
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Oceana supported a resolution at Amazon\u2019s annual meeting that called on the company to publicly report on its plastic footprint. \u00a9 Oceana<\/figcaption><\/figure>\n<\/figure>\n\n<\/div>\n\n\n

Ahead of Amazon\u2019s annual meeting in May 2022, Oceana sent a letter that urged shareholders to support a resolution, filed by Oceana ally As You Sow, calling on the company to reduce its plastic footprint by one-third. Outside Amazon\u2019s headquarters in Seattle, Washington, Oceana canvassed and created mobile billboards, yard signs, chalk graffiti, and street posters. \u201cWe made the company\u2019s \u2018plastic problem\u2019 and the resolution an issue for employees and shareholders,\u201d adds Littlejohn. When it came time to vote, the results were surprising. The resolution received 48% of the support of company shareholders, exceeding expectations and nearly passing.<\/p>\n\n\n\n

\u201cWe almost won outright, which had never happened before in Amazon history,\u201d Littlejohn says. \u201cIt was clear we were on to something.\u201d<\/p>\n\n\n\n

Oceana released reports on an annual basis, with new estimates of the company\u2019s plastic footprint, to ramp up the pressure. By the time Oceana got ready to release its third report in December 2022, Amazon, now in regular communication with Oceana, asked for a meeting and told Oceana that it was going to release a statement disclosing its plastic use.<\/p>\n\n\n\n

\u201cThis new transparency was so important,\u201d adds Miller. \u201cThe company disclosure \u2014 which came directly in response to our reports \u2014 really set the stage because Amazon was now publicly accountable for its plastic packaging footprint.\u201d<\/p>\n\n\n\n

Then, in November 2023, Amazon announced it had completed a dramatic transition away from plastic packaging in Europe. Earlier that year, the company disclosed in its annual sustainability report that its total plastic use for packages shipped from company fulfillment centers had declined by 11.6% from 2021 to 2022.<\/p>\n\n\n\n

\u201cWe know that our campaign and reports played an important role in this change,\u201d Miller says of Amazon\u2019s decision to act in Europe and decrease its plastic packaging use. \u201cBut because the markets in Europe are not nearly as large as<\/p>\n\n\n\n

the U.S., it was also easier for the company to make changes there. The key to the overall victory was getting the company to do the same in North America, which accounted for 94% of Amazon\u2019s total plastic packaging use in 2023, according to the company\u2019s most recent sustainability report.\u201d<\/p>\n\n\n\n

Oceana knew that Amazon had the ability to reduce plastic packaging in North America and continued to push new reports, shareholder resolutions, and other actions until change finally happened.<\/p>\n\n\n\n

Littlejohn credits the \u201cOceana model\u201d \u2014 along with the support of Oceana\u2019s allies \u2014 for the campaign\u2019s ultimate success. Oceana used data and science to write its Amazon reports, then leaned on its communications team to secure media coverage. At the grassroots and advocacy levels, Oceana engaged with Amazon customers and employees, campaigned outside of the company\u2019s offices in Seattle, and repeatedly met with executives to make a case for plastic reductions.<\/p>\n\n\n\n

Change is possible<\/strong><\/h2>\n\n\n\n

Oceana is now monitoring Amazon\u2019s public reports to make sure it completely phases out plastic air pillows and transitions away from plastic packaging in its North American operations. \u201cThe company could stretch its impact further by pivoting to reusable packaging in all of its markets,\u201d says Miller. \u201cThis would reduce single-use packaging that has a short life span but long-term environmental consequence.\u201d<\/p>\n\n\n\n

As Oceana looks to the future, it\u2019s applying some of the lessons learned from its Amazon campaign to a different corporate target: The Coca-Cola Company. Oceana launched a campaign in 2020 against this company to move away from single-use plastic packaging and towards reusable beverage containers. Coca-Cola is the number one plastic polluter in the world, according to the Break Free From Plastic Brand Audit. In 2022, the global beverage maker committed to making a quarter of its packaging reusable by 2030 \u2014 a move that, by Oceana\u2019s estimates, would avoid producing the equivalent of over 100 billion 500ml single-use plastic bottles and cups.<\/p>\n\n\n\n

While this would significantly reduce plastic pollution, Coca- Cola has not made any progress toward that goal. In 2023, the company\u2019s reusable packaging stood at 14% for its total beverage volume, unchanged from 2022. Oceana is now pushing Coca-Cola to come up with a plan to meet its commitment.<\/p>\n\n\n\n

\u201cCoca-Cola will eventually also reduce their use of plastic packaging. They have to \u2014 our oceans are being inundated with plastic,\u201d Miller says. \u201cWe will be persistent in pushing the company for change because we know they can do it, just as Amazon has.\u201d<\/p>\n\n\n\n

Miller explained that Amazon\u2019s ability to quickly pivot from plastic air pillows to recycled paper filler shows what large companies can achieve. In just eight months, the company went from announcing that it would be testing paper packaging alternatives at a fulfillment center in Euclid, Ohio, to actually rolling out those changes across North America.<\/p>\n\n\n\n

If Amazon can make these changes so quickly, then Coca-Cola can too, Miller said. \u201cThe most exciting thing about being a part of Oceana\u2019s Amazon campaign is the realization that, even with a small team, you can move a company this big and powerful to do the right thing if you have strong arguments and tactics, focus on the right decision-makers, and are backed by science,\u201d Miller said. \u201cIt was possible for them to change their packaging strategy quickly, and they have shown others change is possible, too.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

In a major victory for Oceana and the oceans, the world\u2019s largest e-commerce company moves away from plastic packaging For years, Amazon delivered packages with a side of plastic waste. At the company\u2019s fulfillment centers, plastic pillows were filled with air to cushion purchases in cardboard boxes. Those packages were then shipped to the company\u2019s … Read more<\/a><\/p>\n","protected":false},"author":230,"featured_media":40743,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"location":[],"expedition":[],"campaign":[373,189],"ppma_author":[127],"class_list":["post-40736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","campaign-amazon","campaign-plastics","infinite-scroll-item"],"acf":[],"yoast_head":"\nAmazon Ditches Plastic Air Pillows in North America | Oceana<\/title>\n<meta name=\"description\" content=\"Amazon announced that its decision meant it was eliminating a total of 15 billion air pillows annually. \u201cThat\u2019s great news for the oceans,\u201d Littlejohn adds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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